PRIME IV Loyalty Platform

Platform Overview for Franchise Partners

Member Experience

The Loyalty App

A mobile app for PRIME IV members to track rewards, discover services, refer friends, and manage their wellness journey.

Login
Login Screen
Location Select
Select Location
Home
Home Screen
Discover
Discover Services
New Client Services
New Client Services
Rewards
Rewards Screen
Refer Friends
Refer a Friend
Research-Backed Design

Why Loyalty Apps Work

The platform design is informed by industry research on customer retention, loyalty psychology, and mobile engagement best practices.

47%
Increased engagement with gamification
Mastercard Services
63%
Reduced churn with loyalty programs
Propello Cloud
76%
Higher app usage when rewards are offered
BRYJ.ai Research
37%
More spent per transaction by app users
BRYJ.ai Research
Platform Features

Key Functionality

Core features designed to increase member engagement and retention.

Membership Tracking

Members see their tier, usage, and remaining benefits at a glance. Visibility drives engagement and increases likelihood of renewal.

Gamified Rewards

Visit milestones, referral bonuses, and review incentives create a game-like experience that motivates ongoing engagement.

QR Code Check-In

Members scan a QR code to check in and earn rewards. Minimal friction for staff means easy adoption across all locations.

Give-Get Referral Program

Members share referral codes with friends. Both earn rewards when the friend completes their first visit. Reward amount is customizable per location (default: Give $25, Get $25).

Review Incentives

Reward members for leaving Google reviews to build social proof. Incentive amount is customizable per location or can be disabled entirely.

Service Discovery

Browse IV therapies, injections, memberships, and specials. Members can learn about services and call to schedule directly from the app.

Custom Wellness Plans

Providers create personalized IV wellness plans during consultations and enter them into the system. Whether the client starts a membership or not, their custom plan lives in the app—creating multiple opportunities to increase revenue.

Increase Initial Conversions

Clients who don't purchase during their first visit still see their personalized plan in the app. Follow-up promotions drive post-visit conversions.

Boost Member Satisfaction

Active members stay on track with their wellness journey. Visibility into their plan increases engagement and satisfaction with the program.

Drive Membership Renewals

Members who complete their plans and see results are more likely to renew. The app keeps them connected to their progress.

Wellness Journey Screen
Engagement Strategy

The Retention Flywheel

A self-reinforcing cycle that keeps members engaged and brings in new customers.

How It Works

1

Visit & Earn

Members check in and earn wallet credits with every visit

2

Track Progress

Visual milestones create motivation to reach the next reward

3

Unlock Rewards

Increasing rewards at 3, 6, and 10 visits celebrate loyalty

4

Share & Grow

Referral program brings new members into the flywheel

Platform Options

Two-Tier Offering

The Loyalty Platform is available to all locations. Locations can opt in to AI Automation for enhanced engagement.

Standard

Loyalty Platform

Core features for all PRIME IV locations

  • Membership tracking & usage dashboard
  • QR code check-in (minimal staff friction)
  • Wallet balance & rewards tracking
  • Visit milestone rewards ($10, $25, $50)
  • Referral program (customizable amount)
  • Review incentives (customizable or optional)
  • Service & membership catalog
  • Click-to-call booking
  • Location info & directions
  • Admin dashboard for location managers
Optional Add-On

AI Automation

Enhanced engagement & scheduling

  • Everything in Loyalty Platform
  • AI Wellness Advisor chatbot
  • Conversational scheduling (24/7)
  • Personalized IV recommendations
  • Wellness journey tracking
  • Product recommendations based on goals
  • Automated follow-ups & reminders
  • Smart upselling during conversations
Multi-Location Support

Franchise & Location Configuration

Centralized control for brand consistency with flexibility for individual locations.

Template Push System

PRIME IV Corporate (Franchise Level)

Creates templates for memberships, services, rewards, and branding. Pushes defaults to all locations for brand consistency.

↓

Individual Locations

Receives franchise templates. Can customize pricing, local promotions, hours, and location-specific content within brand guidelines.

Brand Consistency

Franchise-level templates ensure all locations present a unified brand experience to members.

Local Flexibility

Locations can adjust pricing, run local promotions, and customize content for their market.

Easy Updates

Changes made at the franchise level can be pushed to all locations with one action.

Future Opportunities

Revenue Expansion Features

Additional features that integrate directly with your CRM for seamless operations.

CRM Integrated

E-Gift Cards

Members can purchase and send digital gift cards directly through the app. Gift card balances sync automatically with the CRM, enabling seamless redemption at any location and driving new customer acquisition through gifting.

CRM Integrated

In-App E-Commerce

Sell buccal strips, supplements, and wellness products directly through the app. All purchases sync with the CRM for unified customer tracking. Research shows mobile apps drive 7x higher revenue per user with 24/7 revenue generation beyond in-clinic visits.

More Capabilities

Additional Platform Features

Beyond the core loyalty features, the platform includes tools to deepen member engagement and increase lifetime value.

Digital Wallet

Members manage rewards, view transactions, and track spending in one place

Family Accounts

Household members can share a single wallet for convenient payments

Leaderboard & Challenges

Friendly competition drives engagement with social features and community goals

Achievements & Badges

Unlock badges for milestones, streaks, and special accomplishments

Visit History

Complete record of past visits, services received, and staff notes

Peptide & Weight Loss Tracking

Patients log doses and track progress for GLP-1 and peptide programs with provider oversight

Membership Usage Dashboard

Members and staff track remaining benefits, rollovers, and renewal dates at a glance

References

Research Sources

Statistics and design decisions are informed by the following industry research.

BRYJ.ai

Research on mobile apps, customer loyalty programs, and lifetime value metrics for retail and service businesses.

Mastercard Services

Studies on the impact of gamification on customer engagement and loyalty program effectiveness.

Propello Cloud

Research on gamification in loyalty programs and churn reduction strategies.

Paytronix

Loyalty program design insights and best practices for customer retention.

Journal of Marketing Research

Academic studies on gamification and customer engagement psychology.

Wezom

Mobile app retention strategies and user engagement best practices.

PRIME IV Brand Palette

Prime Blue #05518F
Prime Navy #031633
Prime Sky #86c9ef
Prime Orange #F89422
Spa Cream #F9F6F1
Spa Sage #8FB8A8
Spa Gold #D4A84B
Pure White #FFFFFF
Live Demo

Experience the App

See how the PRIME IV Loyalty Platform works with our interactive demo. Explore the member experience, rewards system, and referral program firsthand.

Try the Demo